Imagine designing an outstanding pitch only to hear ‘Alright, we will let you know as we want to give it a thought’. This is what a deal breaker looks like…. and we quite sure you don’t want that, right?
What do you think would be a reason? Do you think a beautiful and well-designed pitch is enough? Well, we believe that a beautiful pitch is definitely a good thing but not EVERYTHING.
This is why we say that it does not matter if you are a start-up, a business selling a product or a company all set to finalize a marketing plan, creating a pitch relevant to the need of the hour is extremely important. The pitches are not just to secure funding, there are different pitches for selling a product and letting the current investors know the marketing plan that your business or a start-up would be following.
We call them a simple pitch deck, a sales deck, and a marketing deck. Knowing these decks is important because, at each point of your start-up, business, or company, you will need to create these decks, as per the situation.
Here we will be discussing the types of pitch decks, what they include, and the way they help in achieving your targets.
What is a Sales Deck?
Too often, it happens that the sales staff or the sales representative himself while creating a sales deck that has all the information about the company, its goals, and visions, the products, and services, basically everything not relevant to the ‘sales’ component and that’s where everything gets out of track and messed up.
Curious how you can save yourself? Let’s discuss.
A sales deck, made on Keynote Mac and PowerPoint PC, is a presentation in slide form that helps present the sales pitch to the client. A sales deck aims to help the one who is listening and watching the pitch not just feel connected but get an idea of the ‘results’ and ‘revenues’ that makes them go wow!
Always remember, the sales deck ends is about your potential customer and ends with a Call to Action that not just excites them but pushes them to make that final call that best suits you!
A Good Sales Deck Includes….
Here’s what a good sales deck takes into account:
- Discuss the problem that the product will solve.
- How your product a part of the solution?
- How you are better than others for them?
- Play with the proofs – show success stories and how the product helped in REAL.
- Create a Call to Action (CTA) for the added excitement and push!
It is always ideal to keep the sales pitch customer-centric and needs- relevant, because this is what a sales deck is about, to help your sale!
We know that a sales deck might sound a bit too much at the moment so we have some tips that can help you ace the sales deck and its presentation.
- Do not discuss features of the product and service that you are selling, focus on how you are solving the problem
- Engage through words. Keep the potential buyer hooked.
- Look out for cues and address the questions quickly.
- Share contact information
We can help you not only design the perfect sales deck for you but give your existing deck a makeover! Just tap here and let us take over!
Now let’s move to discuss the marketing deck.
What is a Marketing Deck?
Remember when we said that it is important to make a pitch deck that is needs-relevant? Let us tell you why! As a part of a start-up or even a settled business or an owner of one, you are involved in ALL the aspects of the company and product.
Because, marketing!
Now when you have secured the client or consumer, this marketing pitch is going to work on how the product will be marketed. The marketing deck is submitted by the team members to the business owners and the partners of the same business to lay out a road map to marketing the product.
It focuses not on the ‘WHAT’ part but the ‘HOW’ part. It no longer deals with what the product is, it focuses on how the product or service going to achieve what it has promised.
A Good Marketing Deck Includes…..
Here’s what a good marketing deck covers:
- Customer outreach activities
- The recommended campaign budget
- The tools and techniques for marketing purposes
- The Revenue Model
- Linking the product to the target audience.
- Key performance indicators
In the end, your marketing pitch should send a message that you know the company, you have a plan to move ahead, and while doing so provide contact details to leave nothing on them, not even having to contact you!
Does the marketing deck sound a bit too much? We have some tips that can help you ace the marketing deck and its presentation.
- Select the right template for the marketing deck, use brand colors and logos to create the right impact
- Customer profile
- Goals aligned with the company vision
- Measurable targets
- Content backed with facts
Pitch Edge Deck understands the confidence a good marketing deck can give. So, whether you are a start-up pitching to investors or a team member, pitching for a new business strategy, we will engage with you in sessions to dig-out information and give it all the value to give you the direction you need.
Now that we have discussed marketing as well as sales deck, let’s discuss the talk-of-the-deck-town, the pitch deck.
What is a Pitch Deck?
A pitch deck, also known as a start-up pitch or an investor pitch presentation, is a presentation by start-up or new businesses to attract potential investors to fund their idea, product, or service.
It is quite common for many people to have a perspective that pitch decks are just for securing investment but no, it’s more than that. Sometimes it’s about making it to the next meeting to think further on processes for which the decks above have been discussed in detail.
Let’s get into a deeper understanding of what a good pitch deck comprises.
A Good Pitch Deck Includes…..
A perfect pitch deck just cannot miss what is mentioned below:
- 3Cs – clear, compelling, content-driver
- Graphics and catchy visuals
- Values and mission of the start-up
- A solution to an existing problem
- A business or profit model
- Brief overview of marketing and sales strategy
- Team tune-in
- Financial history
- Competition
- Customer base (if any)
- Amount for investment/funding
Now that we have discussed what all the deck-game is about, let’s get to the real question!
Pitch Deck vs. Sales Deck vs. Marketing Deck
There is a misconception that pitch, sales, and marketing decks are the same but this is not true. All three decks are connected if not the same.
A pitch deck helps you get through the first phase of start-up, to secure the funding by sharing the start-up’s goal and vision, but the sales deck focuses on selling the product or service to an investor/consumer/client and the marketing deck shares how it will be done.
All in all, the three decks don’t compete with but complement each other.
Start Working on Your Pitch Deck Now….
All decked up to work on your deck? Great!
Do have a look at professional tips for pitch deck to help you ace the deck of the hour and most importantly get to know your Investor so that you can secure whatever your idea, with the potential to create an impact, needs!
If you are still worried about your deck then worry not! Pitch Deck Edge will help you transform your pitch over a cup of coffee. Yes, we do virtual coffee meet-ups too! Contact us and let us take care.
