Is your big-pitch day coming up? Are you nervous about pitch deck design? Read how you can catch investor’s attention with a fancy and investor-driven design.
Every start-up looking to secure funding or established businesses aiming to launch their new product or service have this BIG QUESTION on their mind. Should the pitch design be fancy or investor-driven?
It is normal to have such questions in mind especially when one is approaching investors not just for a few dollars but millions and (sometimes billions) of dollars.
At times, a simple pitch design can leave the investor doubting dedication towards the start-up. At times, a very fancy pitch design can frustrate them because they had a tough time finding value. They wanted useful and targeted information, not just graphics and transitions floating..
So, while you scroll down, we are going to clear this concern and pull you out of this confusion. This will help you move ahead and focus on your pitch deck design.
Let’s begin.
Can you imagine a world without colors? No doubt, everyone loves black and white for it is definitely classy but it can get boring at some point, right? The same goes for a pitch deck. Monotony is boring and can get you in trouble.
But let’s have another perspective. You can have all the splash of colors and graphics but no facts and figures to support your stance? Do you think it will create the impact you want?
There you have the answer. This is where we recommend applying Aristotle’s Golden Mean, in simple words, striking a balance!
The fancy, more like an attractive design of the pitch, has the potential to make the first impression on your behalf. Whereas an investor-driver designs, that includes not just facts and figures but an overview of your vision and goals has the power to keep the investors hooked and ultimately seal the deal.
In a nutshell, attractive designs and investor-focused information in a pitch deck are the two not-so-secret ingredients that help you land a deal. So both must be given equal attention.
How about we address both concerns separately? This article will help you understand the role a good-looking pitch deck sprinkled with facts and figures can play during your entire presentation. Be it a business pitch deck or an investor pitch deck for start-up
How an Attractive and Fancy Design Can Make Your Pitch a Winner?
Have you ever been a part of a presentation where the participants are looking at the pitch deck presentation more than listening to what the speaker is saying? That is not because the speaker is not doing the job correctly.
This is because the fancy and attractive design appeals to their eyes. Oh, and that is not a bad sign AT ALL! This means that they are enjoying what you have produced, a stunning and attractive pitch deck.
On the flip side, imagine a presentation room, with a presentation being slide through. No transition, no graphics, no colors, and NO RESPONSE. Just plain head nods. This is definitely a bad sign.
This is where we stress that there is nothing bad in the pitch deck presentations being all shiny, fancy, and beautiful. After all, in current times, no one minds an oomph factor!
The benefits of a beautiful pitch deck are many and are not to be neglected. It can keep the audience hooked, it helps you put your message across in a better manner, and most importantly it boosts the confidence of the speaker.
Now let’s move to the other side.
How an Investor-Focused Design Can Make Your Pitch a Winner?
How long do you think the transitions, the font, the colors can keep the audience, more precisely, the investors, hooked? Investors and the potential funders of your start-up or business, take no more than three to five minutes to decide if your pitch deserves their investment.
Yes, even if they give a full ten to twenty minutes to your presentation. At some point, they will crave facts, figures, information pertinent to products and services, market trends, start-up or the business vision, goals, problem, and solution and so much more.
If your pitch deck design lacks these key elements that investors look for, then this can be a trouble.
This is why we recommend that before designing a pitch deck, one should begin with knowing the investors and keep the purpose of the deck in mind to make it to the win.
Now let’s show you what we are talking about.
See a marketing-centered pitch presentation below. Each slide has a context to it.
The Growth Plan (insert slide)
These two slides speak about the growth plan TickTochTech, technology services aim to follow.
The Market Funnelling
The slides show how the start-up will grow the company, retain and acquire new customers through its marketing.
Building Brand Identity through Growth Strategies
These slides focus on how the start-up will establish its identity through the content and review strategy…
Business Development through Partnerships and Validating the WFH Trend….
This is where the start-up gives the investor the edge… They offer “24/7 on-demand WFH IT Support and corporate “priority” program with increased response rate & corporate pricing/billing
Now, this pitch deck targets the audience as well as the investors. It speaks to them about the future marketing strategy that start-up will undertake with their funding
Now you see…..
The pitch above uses just two colors, but the graphics, the images, the content, and most importantly the edge of the start-up made it stand out.
We hope you understand that why your pitch deck, besides being eye-catching and good-looking needs to be different. It should have a story, must cover the 5WH (What, Why, When, Where, and How) of your start-up, should address the pain points, offer solutions, and most importantly, address how you will utilize the funds.
Now, here’s the catch…
Over time, the concept of the pitch has evolved. What started as a simple ‘pitching’ in meeting rooms with document distribution, the simple PowerPoint presentations is now the current concept of the pitch deck.
Similarly, the expectations of investors have changed. They want more but different. There will be times when you will feel that no investor understands you and your pitch is not doing what it should. And there you have us for the fixing!
This is exactly where we, the Pitch Deck Edge will help you stand out just the way we did so above.
We not only design your pitch decks but breathe in life to them by:
- Understanding your business idea over our discover session
- Dig-up insights to complement the designs with in-depth research of the market and customers
- Conduct a competitive analysis
- Combine critical and visual thinking and create a pitch deck to give you the EDGE your investor is looking for.
So are you interested in pitching not just a pretty but a spot-on presentation? Look no further! Let’s make it to the showtime with all the confidence, content, and creativity you need to wow your investors!
Arrange a discovery session with us over a cup of coffee
